Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows that it must run faster than the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle……..when the sun comes up, you better be running.
Thoughts on selling better today than yesterday: 307-316
Final Thoughts
There is a big difference between a satisfied customer and a loyal customer.
Always be thinking about what you can do to create an experience that exceeds your customers expectations. Some days it might just be the right attitude; other days a little extra effort on your part.
There is a great little (less than 60 pages) book out there entitled The Loyal Customer – A Lesson From A Cab Driver by Shep Hyken. If you ever have days that you feel that you’re stuck selling a commodity and there is no way you can differentiate youself from the competition, this is a great wake up call.
Do good, reach out, make a difference, pay it forward and don’t forget: confidence is contagious.

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